Technology meets Beauty
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Sixty years ago, women all around the world have had the same beauty wants as women today, but sixty years ago the science and technology wasn’t advanced enough to make much of a difference. So when Loreal said the words: We don’t want to be the world’s no.1 for beauty products, we want to be the world’s no.1 for beauty technology, we all knew the beauty industry was changing. Who would have thought thirty years ago that computers would be involved in beautifying women? Here is how technology with the beauty industry is changing beauty trends.
Artificial Intelligence (A.I)
This may sound completely far fetched, but L’oreal’s subsidiary company, the well known, Lancome has come up with a custom-made foundation machine known as Le Teint. Le Teint particularly uses A.I. Lancome consultants use a handheld colorimeter (similar to a digital scanner) to determine your unique skin tone. This information is then processed by the computer using a proprietary algorithm, which chooses out of 20 000 different shades. Your unique shade is then sent through to the machine which then mixes your correct shade in the shop while you wait. Still sounding a little greek to you? Think of a hardware store, where they mix your correct paint shade and tone while you wait, just keep in mind that the skin is a lot more complex than paint and walls.
The online shopping trend is growing at a rapid pace which is why these ‘virtual artists’ are gaining popularity. Virtual artist Apps uses augmented reality (A.R) to enhance your experience. This App can quite easily measure your facial proportions in real-time and indicate to you where exactly to apply your cosmetics for optimal results. The added bonus to this trend is searching for a new lipstick shade has never been easier, there is no need to apply and then hope all the lipstick comes off before trying a different shade.
Smart Mirror was developed by Taiwan’s New Kinpo Group. It allows the computer to take a photograph of your face every time you log in and it will automatically scan it for wrinkles, red spots, and fine lines. Smart Mirror uses A.R and then advise you on skincare products to use. There are many skincare specialists that warn against using this App, as a photograph can not tell you about sensitivity and allergies towards certain product ranges.
Ever thought of robots applying makeup? A number of gadgets have been developed over the last few years taking us a few steps closer to this becoming a reality. Last year at the Consumers Electronics Show in Las Vegas unveiled the Opte` wand make-up printer. This “magic” wand scans your skin and perfectly applies tiny amounts of make-up specifically to hide age spots, blood vessels, and other blemishes. The Elver prints make-up directly on your face. It works with a built-in camera that can take up to 200 frames per second with a microprocessor that analyses this data to distinguish between light and dark spots. The micro printer then applies the foundation to your face. Proctor and Gamble (P&G) hope to launch this “out of the world” product by 2020. The precision of this product uses less foundation serum allowing consumers to end up spending less on their make-up bill in the future.
In the ever-changing world that we are living in, these beauty tech trends aim to make purchasing cosmetics hassle-free and easy to use for consumers. Technology is changing the beauty industry at a rapid pace.